Dr. Veronica Baldwin (still publishing under Jones) earned her Ph.D. in Higher Education Administration from Texas A&M University in 2014. Before starting her career in higher education, she taught in various Texas K-12 school districts for more than 10 years as an English as a Second Language teacher. 

In 2014, Baldwin served as a postdoctoral research fellow at the University of Texas at Austin and was a research team member for the Texas Education Consortium for Male Students of Color. She currently is faculty affiliate for Project M.A.L.E.S. — Mentoring to Achieve Latino Success — a research collaborative group dedicated to research on male students of color. In 2020, Dr. Baldwin received the award for Outstanding Junior Faculty Researcher for UNT’s College of Education

In the UNT higher education program, Jones teaches courses for masters and doctoral students, including risk management, proseminar and research seminar. Through her research, Dr. Baldwin explores topics such as male students of color, student engagement and activism, and rhetoric around equity and diversity issues. Her main research methodology is qualitative, and she utilizes frameworks such as critical discourse analysis and critical race theory to explore structures, policies and practices that influence underrepresented and marginalized student communities.