Veronica Jones Baldwin

Assistant Professor
Veronica Jones Baldwin

Counseling and Higher Education

Ph.D., Texas A&M University
Matthews Hall 214-E

Dr. Veronica Jones earned her Ph.D. in Higher Education Administration from Texas A&M University in 2014. Before starting her career in higher education, she taught in various Texas K-12 school districts for more than 10 years as an English as a Second Language teacher. In 2014, Jones served as a postdoctoral research fellow at the University of Texas at Austin and was a research team member for the Texas Education Consortium for Male Students of Color. While in that role, the William T. Grant Foundation funded her project entitled “How Black Youth Utilize Engagement and Activism to Challenge Social Inequalities on PWI Campuses.” She currently is faculty affiliate for Project M.A.L.E.S. — Mentoring to Achieve Latino Success — a research collaborative group dedicated to research on male students of color. 

In the UNT higher education program, Jones teaches core courses, including organization and administration, risk management, and introduction to college teaching. Through her research Dr. Jones explores topics such as male students of color, student engagement and activism, and equity and diversity issues. Her main research methodology is qualitative, and she utilizes frameworks such as discourse analysis and critical race theory to explore structures, policies, and practices that influence underrepresented and marginalized student communities.